I imagined a mountain of work stretching for days or even weeks ahead. Along with marketing my business and a million and one other items on my to-do list, I’d no idea how I was ever going to complete such a huge project.
But I decided to get started and do what I could.
And you know what?
That humongous task took less than a couple of hours. Why? I realized I didn’t need to change everything – just a few simple, but key elements.
How do you decide what changes to make? Imagine you are visiting your blog for the first time. What’s difficult to understand? What could be improved? Get feedback from friends and your blog readers. I’ve created a list below which I used to improve my blog to help you.
Don’t underestimate the power of appearance. It can mean the difference between visitors staying on your blog or going elsewhere.
1. Ditch free images – Sites with cheesy images are a big turnoff, especially when you are trying to make money from your online business blog. For just a dollar, you’ll get a sleeker image, and your site will look more professional.
2. Think readability – You want to make your site as reader-friendly as possible. Use a clear, readable font. Also think about your background and text color. A black background on white text may look stylish, but if visitors can’t read it, they won’t stick around.
Now your blog looks good, concentrate on improving your content. If you already have posts, just a few tweaks can make a huge difference.
3. Focus on your customer – Does your blog help your readers solve a problem, or teach them how to get something they want? Read over your content and make sure it’s helpful to your readers
4. Write powerful headlines – Headlines should grab your visitors’ attention and entice them to read your article. Recently I’ve discovered a super easy process for writing powerful headlines. First go to Google Keyword Planner and identify the best keywords for your article. Then use this great automated tool to generate an attention-grabbing headline.
5. Hook your readers – If your headline gets your readers attention then the hook (the first few lines of your blog) reels them in. Make sure your first few lines are sharp and intriguing.
6. Break-up text – Nothing is more off-putting than huge blocks of text, especially on a screen. Keep paragraphs to three or four short sentences. Use headings to help visitors your posts quickly.
7. Include a call-to-action – Encourage readers to comment, share, and like your posts. Finish your posts with a question. Make sure you respond to all comments.
8. Edit your posts – It’s amazing what small mistakes we can miss. Read this excellent post on proofreading.
9. Network – All your hard work will be wasted if no one reads your blog. Promote your blog on social media and forums. I love forums – you can connect with other bloggers, share your posts, and ask for comments. You’ll also get feedback on your blog, including mistakes you may have missed, and ideas you’d never have thought of.
Since I’ve made improvements to my blog, I’ve had more comments and compliments. I feel my blog is finally working for me.
So what do you think? What improvements have you made to your blog? What results have these improvements had?