And then …. nothing. You’ve no ideas. You’re all out of inspiration. You sit for another ten minutes – nothing comes.
So you decide to have a break, check some emails, ring some clients. Suddenly, it’s the end of the day and you’re further away than ever to writing that epic blog post.
Standard advice on overcoming writer’s block includes taking time out and getting a change of scenery. But, as a small business owner, you have a hundred one different things to do – sometimes all at the same time. You simply don’t have time to ponder blog post ideas.
So, should you give up and abandon your blog? Of course not.
Here are 5 ways to create blog posts when the inspiration tank is running low.
- Interviews. You don’t have to find a big celebrity. You could interview an author of a book in your industry or a friend in a complementary business. Just think up a few questions, meet with your source on Skype, and record the interview. If you’re a slow typist, hire a transcriptionist through a freelance marketplace like ODesk. Edit your post and voila. The person you interview will probably share your post with their network too.
- Case Study. Do a case study with a happy customer. Social proof is a key factor in convincing customers to buy. Reach out to past customers who’ve given you good feedback. If your client also has a business, featuring as a case study improves their credibility too.
- Customer Q & A. Ask your customers for questions. Engage with your them on Twitter and other social networks. Then answer their questions in a blog post. You could even develop this idea into a weekly series. The feedback you receive will help you improve your services and create new offerings your customers will love.
- A How-To Post. Is there a question or problem your customers regularly ask for your help with? Write a post walking customers through how the solution. Reading your post will also attract new customers with the same problems. Hubspot reports that how-to posts get an average of 55% more views than other posts on a blog.
- Curated Content Round-up. Curated content is where you create a list of other blogs and blog posts. An example of a curated post is Forbes The Top 100 Websites For Your Career. Although creating a list a curated post can be time-consuming, curated content posts are valuable for customers. You often see curated content posts on the front page of Google. To increase engagement you could even send a tweet to the bloggers you’ve included in your list. They will probably share your post with their followers. Nothing works like flattery – eh?
Have a few low creativity blog ideas in your back pocket, so you don’t have to wait for the muse to strike.
Want even more blog post ideas? Join me on the June 4th EST for my live online training on 12 Ways to Find Blog Post Ideas That Will Boost Your Traffic And Credibility.